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Tree House has new eco-friendly Roger's Park building and a new look
2019-10-01

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Tree House has a new, modern logo and refreshed brand to match their new shelter facility and cutting-edge cat care model.

For the third time in its 48-year history, Tree House is introducing a new logo and brand refresh. We're getting a new look across all of our materials and the signage in our building, now located at 7225 N. Western Avenue, Chicago, Il 60645.

After moving into a modern, eco-friendly Roger's Park building that pushes the boundaries of what a shelter can be, we decided to update our look to match. We wanted something simple and impactful that would be useful across today's scope of social media as well as in everyday use. In place of the tree, which had been a part of our logo since 2008, Tree House's new logo features a smiling, content cat that depicts what we wish to see in every cat that comes through our doors, and also those that live outside. We want it to support our new mission statement to empower communities of caregivers to protect, nurture, and support new solutions so no cat suffers. We envision a world where every cat thrives, and we feel our new logo supports that goal by clearly depicting the end result of our work.

"We are so excited to finally share our new look with the world," said Executive Director Raissa Allaire. "We have worked very hard on the process internally and feel that our rebrand, combined with our updated vision, mission, and forthcoming new website, will help us better serve the cats in our care and the public who support us in our efforts. You will be seeing a lot of great new things from Tree House, including a community clinic, in the coming months and years."

The new logo was made possible by a collaboration with Critical Mass, a creative agency who had worked with Tree House in the past. We reached out to them again this spring about the project, and a small group of creatives—including Jaclyn Hammer, Evan Cole and Elizabeth Wolfe—pounced on the opportunity, as Tree House Humane Society and Critical Mass share a passion for protecting all living things. The work was done pro bono and we appreciate all of their efforts.

As the weeks go on, we will continue rolling out our new look until it is finalized. We welcome everyone to visit our shelter to see the progress.

About Tree House Humane Society

Since its founding in 1971, Tree House Humane Society has created innovative and progressive approaches to animal welfare that not only enhance the lives of companion animals in the community but also bring a greater awareness of animal welfare issues to the general public. Tree House's vision is to see every cat thrive.

For more information about Tree House Humane Society, visit treehouseanimals.org .

—From a press release


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