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The NRA Doesn't Care About Jack PSA launched by Pride Fund to End Gun Violence
Video below. From a press release

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March 1, 2018 — Washington, DC — "The NRA Doesn't Care About Jack" is the latest digital public service announcement ( PSA ) from Pride Fund to End Gun Violence, highlighting America's frustration with the NRA and their hold on the public policy debate over firearm safety. Pride Fund is America's only national LGBTQ political organization dedicated solely to gun violence prevention.

"As a metaphor and as a reality, 'The NRA Doesn't Care About Jack' is a bluntly truthful statement about their quest to dismantle our nation's gun safety laws and stand in complete opposition to any new reforms, despite public opinion and the tragic human cost," said Jason Lindsay, founder and executive director of Pride Fund.

"We've seen in the aftermath of the Parkland, Florida shooting that the NRA continues its 'take no prisoners' approach to guns that is unreasonable, insensitive and out of step with Americans and a growing number of lawmakers. In the last week, we have seen dozens of national corporations cut formal ties with the NRA due to the growing public outrage with their refusal to take the public health crisis that claims the lives of 38,000 Americans each year seriously. Let's call the NRA what it is, a domestic terrorist organization," said Lindsay, who is also an Iraq war veteran.

Through an emotional review of our recent history of mass shootings, and with the perspective of a toddler named Jack, Pride Fund's PSA demonstrates the frustration, sense of hopelessness, and powerlessness Americans feel as we continue to watch our fellow citizens gunned down. The PSA builds to a crescendo of determination to take positive action to save Jack, and save ourselves from the NRA and their dangerous agenda. The call to action is for everyone to stand up to gun violence by getting involved at .

"It's not enough anymore to hope the NRA will see the light on sensible gun reforms, we know they never will," Lindsay said. "Their hunkered down approach to Parkland has insulted the teen survivors and victims of the shooting, disrespected the lives of those killed, and angered our national community. It has reignited the flames of the gun violence prevention movement and renewed the vigor to which we fight."

"The NRA Doesn't Care About Jack" is being released today and serves as a critical opening argument for the importance of the 2018 midterm elections and ensuring we elect leaders who will stand up for the safety of our communities instead of the NRA.

Video Script:

This is America.

This is Jack.

By the time he can walk alone,

Hundreds more will die by gunfire.

The gun lobby believes that money is more important than American life.

They don't care about Jack or his friends.

We believe Jack should run, dance and love

In an America that protects him from gun violence.

As a country, we have been through this too many times and we have to decide if that's the kind of country we want to be. ( Barack Obama )

Why can't we do something about this? ( Joe Biden )

We can.

Join us at .

About the Pride Fund to End Gun Violence:

Pride Fund to End Gun Violence ( "Pride Fund" ) is the only national LGBTQ political organization focused solely on gun violence prevention. Pride Fund was founded by Jason Lindsay, a gay Iraq War veteran, in the days following the June 2016 mass shooting at Pulse, a gay nightclub in Orlando, Florida. When it occurred, the Pulse nightclub shooting was the deadliest mass shooting in U.S. history. Pride Fund supports sensible gun policy reforms while championing LGBTQ safety and equality by advocating for legislation and supporting candidates at the state and federal levels.

To learn more, visit . Like us on Facebook and follow on Twitter @Pride_Fund .

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