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Nat'l LGBT Media Association names Ad POP honorees
2017-07-05

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The National LGBT Media Association has announced its second annual Ad POP award winners, including many top corporate brand names.

Formerly known as the National Gay Media Association, the National LGBT Media Association brings together the top regional newspapers serving the U.S. LGBT communities. Its recent name change, rebranding and updated website reflects renewed focus on inclusion for all of the parts of the LGBT community, and is in line with recent surveys on language choices by the community.

The Ad POPs ( Pride in Online and Print ) reward the best representations of LGBT advertising in online and print campaigns. LGBT media differs from other minority media by being most successful when it is local. All national ads placed in local LGBT media are automatically entered into the Ad POP awards. The Ad Pops recognize clients, creative and placement agencies, and winners are selected based on their image and messaging.

NGMA represents legacy brand names and new top performing papers: Bay Area Reporter ( San Francisco ), Bay Windows ( Boston ), Between the Lines ( Detroit ), Dallas Voice, Gay City News ( New York City ), Los Angeles Blade, Philadelphia Gay News, South Florida Gay News, Georgia Voice, Washington Blade, Watermark ( Central Florida ) and Windy City Times ( Chicago ).

Rivendell Media, the oldest and most experienced expert in LGBT media, helped coordinate national entries across local LGBT media. "NGMA represents a collective of top publishers in top U.S. markets and is a terrific vehicle for national advertisers to reach the LGBT marketplace," said Todd Evans, president of Rivendell, which also represents more than 150 other LGBT media companies to advertisers.

"Gay media is local media," said Evans. "It provides the best on-the-ground information to serve the diverse LGBT community."

For more information, see NationalLGBTMediaAssociation.com

Twitter: @NtlLGBTMediaAsn

Facebook: National LGBT Media Association

Awards were granted based on 2016 advertising campaigns on both a local and national level, and are as follows:

National:

—Pharmaceutical

ViiV Healthcare

Creative: Havas Worldwide

Placement: PHD

—Non-Profit

This Free Life

Creative: Rescue, the Behavior Change Agency

—Financial

US Bank

Creative: Carmichael Lynch

Placement: Empower Media Marketing

—Automotive

Nissan

Creative: fluent360

Placement: OMD

—Technology

Xfinity/Comcast Universal

Creative: Gallegos United

Media Agency: Mediavest Spark

Placement: Novus

—Travel: Major LGBT Destination

Visit Denver

Creative: Karsh Hagan

Placement: Karsh Hagan

—Travel: Emerging LGBT Destination

OutRVA

Placement: CMI

Creative: In House

—Hotel

Ace Hotel

Placement: In House

Creative: In House

Local:

—Atlanta winner

Presented by Georgia Voice

Metrotainment Cafes

—Boston winner

Presented by Bay Windows

5 Star Travel Services

—Central Florida winner

Presented by Watermark

Parliament House Resort

—Chicago winner

Presented by Windy City Times

Discover

Design by: Michael Lee & Associates

—Dallas winner

Presented by Dallas Voice

Love Field Jeep

Design by: Bedford Advertising

—Detroit winner

Presented by Between the Lines

Detroit Institute of the Arts

Design by: J Blashill and Associates

—New York City winner

Presented by Gay City News

Simple Surrogacy

—Philadelphia winner

Presented by Philadelphia Gay News

Sheriff Jewell William

—San Francisco winner

Presented by Bay Area Reporter

Reproductive Science Center

—South Florida winner

Presented by South Florida Gay News

The Greater Fort Lauderdale Convention and Visitors Bureau

Design by: Starmark Integrated Marketing

—Tampa Bay winner

Presented by Watermark

Big Storm Brewing Co.

—Washington, D.C., winner

Presented by The Washington Blade

Kimpton Hotels and Resorts

Design by: Fine Design


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