NEW YORK — The National Gay Media Association has announced the winners of the inaugural Ad POP awards.
The Ad POPs ( Pride in Online and Print ) reward the best representations of LGBT individuals in online and print advertising in regional LGBT media.
Ad POP is a production of the National Gay Media Association, a group of the nation's leading LGBT newspaper publishers, located in New York ( Gay City News ), Washington, D.C. ( Washington Blade ), Boston ( Bay Windows ), Philadelphia ( Philadelphia Gay News ), Detroit ( Between the Lines ), Chicago ( Windy City Times ), Dallas ( Dallas Voice ), Los Angeles ( The Pride ), San Francisco ( Bay Area Reporter ), Atlanta ( Georgia Voice ), Ft. Lauderdale ( SFGN ) and Orlando ( Watermark ).
Winners were selected from both the national and regional levels.
Here are the winners from Ad POP's national contest, for ads placed in 2015:
AUTOMOTIVE
Company: Mercedes. Creative: The Mixx. Placement: Merkley and Partners.
FINANCIAL
Company: Wells Fargo. Creative: Wells Fargo In-House. Placement: Wells Fargo In House.
Company: PNC Bank. Creative: Deutsch Inc. Placement: MetroSN.
Company: Regions Bank. Creative: Luckie & Company. Placement: Harmelin Media.
NON-PROFIT
Organization: Harlem United. Creative: Better World Advertising. Placement: Better World Advertising.
Organization: DC Office of Human Rights. Placement: Better World Advertising.
Organization: CDC. Ad: "Testing Makes Us Stronger". Placement: FHI360.
Organization: CDC. Ad: "Start Talking". Placement: FHI360.
Organization: CDC. Ad: "Treatment Works". Placement: McCulloch + Company.
Organization: CDC. Ad: "Tips From Former Smokers". Creative: Arnold Worldwide Placement: Plowshare Group.
PHARMACEUTICAL- BRANDED
Company: Gilead. Product: Stribild. Creative: Palio + Ignite. Placement: Wilson Media.
Product: Salix, Fulyzaq. Creative: Link9. Placement: Compas.
PHARMACEUTICAL- UNBRANDED
Company: Gilead. Ad: "Answers". Creative: Digitas. Placement: Wilson Media.
SPIRITS
Company: Pernod Ricard USA. Product: Absolut. Creative: Sid Lee. Placement: 360i.
TRAVEL
Company: Alaska Airlines. Creative: Mekanism. Placement: Hawthorn Marketing + Media.
Company: Hyatt. Creative: BBDO. Placement: PHD.
Company: Loews Hotel. Creative: Catch New York. Placement: Catch New York.
Company: Key West Tourism. Creative: Tinsley Advertising. Placement: Tinsley Advertising.
Company: Palm Springs Tourism. Placement: JNS Advertising.
In addition, Ad POP seeks to reward companies who have reached out and included the LGBT community in ads, some of whom have done so for the very first time. A few honorable mentions below.
HONORABLE MENTIONS
Company: Allstate. Creative: Leo Burnett. Placement: Tapestry.
Company: Delta Airlines. Creative: Wieden+Kennedy. Placement: PHD.
Company: Nordstrom. Placement: Mindshare.
Organization: Hillary Clinton.
REGIONAL AWARDEES
Atlanta Winner presented by Georgia Voice: Prima Printing.
Boston Winner presented by Bay Windows: J.J Bodner Insurance.
Central Florida Winner presented by Watermark: Artegon Marketplace.
Chicago Winner presented by Windy City Times: Joffrey Ballet ( design by Chirp Design, Inc. ).
Dallas Winner presented by Dallas Voice: Dallas Convention and Visitors Bureau ( design by Tracy Locke ).
Detroit Winner presented by Between The Lines: B. Ella Bridal.
Los Angeles Winner presented by The Pride L.A: Ko'an.
New York Winner presented by Gay City News: MetroPlus ( design by MSA Marketing ).
Philadelphia Winner presented by Philadelphia Gay News: Steven Singer Jewelers.
San Francisco Winner presented by Bay Area Reporter: Rainbow Grocery ( design by Goodman Marketing Partners ).
South Florida Winner presented by South Florida Gay News: JM Lexus of Fort Lauderdale ( design by Pinnacle Ad Group ).
Washington, D.C. Winner presented by Washington Blade: Gay Men's Chorus of Washington DC ( design by Craig Cipollini, Gay Men's Chorus Washington, D.C. ).
ABOUT NGMA:
The National Gay Media Association is a professional organization dedicated to bringing together common marketing procedures and standards to local gay media outlets, print or digital. NGMA is the premiere vehicle for national advertisers to reach the LGBT marketplace.
See www.nationalgaymediaassociation.com/ .
