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MillerCoors celebrates Pride Month with Tap Into Change, investing in community
From a press release
2017-06-21

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CHICAGO ( June 13, 2017 ) — MillerCoors is celebrating Pride Month in Chicago through the "Tap Into Change Program," which will direct 15 cents from every MillerCoors product sold towards non-profit organizations.

The program, formerly known as "Great Cents," will contribute up to $35,000 to local groups and agencies focused on LGBTQ and HIV/Aids related issues. Now in its sixth year, MillerCoors has donated more than $100,000 to local organizations through the Tap Into Change program.

Tap Into Change runs through August 31 at 19 participating locations, including: Big Chicks, Big Jim's, Charlie's, Crew, DS Tequila, Little Jim's, Minibar, North End, Progress Bar, R Public House, Roscoe's, Scot's, Sidetrack, SoFo, Spyners, The Closet, The Glenwood Pub, Touche and 626.

"We hope that consumers will feel good knowing they are doing more than just buying a beer when they purchase one of our products at these participating bars. They are helping to make an impact with organizations that are doing important work in the LGBT community," said Karina Diehl, MillerCoors director of community affairs. "Over the years, we have dedicated ourselves to investing in both national LGBT organizations and ones in our hometown markets, and this is the latest effort to ensure we're doing our part to give back to a community where we work and live."

"Partnerships like this one we have with MillerCoors and their Tap Into Change program are crucial to what we do," said Tico Valle, the CEO of the Center on Halsted. "They are the perfect example of what corporate citizenship should be and how they can make a positive impact on our community."

Other benefitting organizations include: About Face Theatre, Affinity, AIDS Foundation, American Veterans for Equal Rights, Care for Real, Center on Halsted, Chicago House, Fred Says, Howard Brown Health, Illinois Safe Schools Alliance, Kaleidoscope, Legacy Project, TPAN, Vital Bridges ( Heartland Health Outreach ) and YEPP.

MillerCoors was awarded the 2016 Corporate Equality Award from the Human Rights Campaign and has received a 100% rating on HRC Corporate Equality Index for 14 years in a row.

About MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd's franchise, Smith & Forge Hard Cider and Henry's Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell and the Netherlands' Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.


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