CHICAGO ( December 17, 2018 ) — For the seventh consecutive year, the Original Light Beer is partnering with Chicago Transit Authority ( CTA ) and Chicago Beverage Systems to help residents and visitors celebrate New Year's Eve safely. Miller Lite Free Rides will provide safe and free rides on all CTA routes starting at 10 p.m. on Monday, December 31 until 4 a.m.
Last year marked the 30th anniversary of the Free Rides program which has provided more than 6.4 million people in 27 communities with safe rides as part of an ongoing commitment to helping consumers Celebrate Responsibly®.
"Miller Lite believes that the only way to ring in the New Year is to do so responsibly," said Diane Wagner, alcohol responsibility manager for MillerCoors. "Through our partnerships with CTA and Chicago Beverage Systems, we are making sure that beer drinkers in Chicago have a range of options to get home safely and prevent drunk driving."
Miller Lite is continuing its partnership with Uber to offer discounted rides, valid anywhere in Chicago. The first 4,000 New Year's Eve riders can get $10 off one Uber trip from 7 a.m. December 31, 2018 through 6 a.m. January 1, 2019 by entering the code MLNYE18.
"We are proud to team up with Miller Lite to provide a safe, reliable transportation option for revelers on New Year's Eve," said Charity Jackson, Uber Spokesperson. "Leave the keys at home and let Uber give you a safe ride home at the tap of a button."
Miller Lite Free Rides has provided more than 639,000 safe rides to residents and visitors of Chicago since the program began locally in 2012. The program has earned the support of state and local law enforcement, including the Illinois Department of Transportation.
"CTA is proud of our initiatives in partnership with Miller Lite that encourage residents and visitors of Chicago to celebrate one of the biggest drinking nights of the year responsibly," said Michael Gwinn, CTA Director of Revenue and Fare Programs. "We encourage partygoers to stay safe by letting CTA be their designated driver for free, courtesy of Miller Lite."
"Teaming up with Miller Lite and helping beer drinkers celebrate responsibly with safe and convenient transportation on New Year's Eve is, once again, a great way to kick off the new year," said Jim Doney, President at Chicago Beverage Systems.
As part of the 2025 Global Goals MillerCoors developed in partnership with Molson Coors, MillerCoors aims to implement impactful programs to prevent drunk driving in every market where beer is sold. Designated driver and safe ride programs like Miller Lite Free Rides are critical components of meeting that goal.
Free Rides will also be offered on New Year's Eve in Dallas; Denver; Minneapolis and St. Paul, MN; Phoenix; and Milwaukee, WI. For more information, visit MillerLiteFreeRides.com .
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd's franchise, Smith & Forge Hard Cider and Henry's Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell and the Netherlands' Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.
—From a press release