Lyft has unveiled a new program, in honor of National Domestic Violence Awareness Month, in partnership with Allstate Foundation Purple Purse to increase public awareness of domestic violence through a limited-time Lyft app promotion.
Through Oct. 23, Lyft riders can enter code "PPURSE" in their profiles, or follow in-app prompts, to unlock the experience and join the fight to end domestic violence.
The promotion also coincides with Purple Purse's national fundraising challenge involving 220+ nonprofit partners across the country and supported by Purple Purse ambassador Serena Williams. Anyone who donates $10 or more to the Challenge has a chance to win an exclusive purple handbag that Williams designed.
This new Lyft/Allstate program will be piloted this year in Chicago with a broader national roll out in 2018. See purplepurse.com/.