CHICAGO— The Illinois Office of Tourism's #AmazingForAll campaign received the Spartacus Traveler Award for best LGBTQ tourism campaign during ITB Berlin, the world's leading travel trade show. Spartacus, a leading LGBTQ travel magazine in Germany, created the awards to celebrate ground-breaking LGBTQ marketing efforts around the world.
Illinois Office of Tourism's Acting Director, Jan Kemmerling, accepted the award during a ceremony, March 6 in Berlin. "The #AmazingForAll campaign highlights our mission for inclusivity and equality across the state of Illinois," said Kemmerling. "We are honored to be recognized for promoting Illinois as a destination that welcomes all travelers from around the world. "
The Illinois Office of Tourism competed against three other LGBTQ campaigns including Greater Fort Lauderdale Convention and Visitors Bureau, Condor Airlines and Tour Spain. The #AmazingForAll campaign was selected as the winner by a combination of Spartacus Travel readers and a panel of judges from the magazine.
Illinois Office of Tourism launched the #AmazingForAll campaign in 2018 to welcome LGBTQ visitors to experience the places and people that make Illinois amazing. EnjoyIllinois.com/AmazingforAll features digital and social content illustrating the excitement Illinois locals have about welcoming LGBTQ visitors from across the world. To view the new "#Amazing for All" video click here. For images of the #AmazingForAll art sculpture ( permanently located in Chicago's Boystown neighborhood ) click here.
Spartacus is one of the oldest and most established brands for the worldwide LGBT travel community. The travel magazine SPARTACUS Traveler has been informing German-speaking LGBT travelers since 2006 with news and editorial coverage about current travel trends.
—From a Office of Tourism press release
The Illinois Department of Commerce and Economic Opportunity, Office of Tourism manages industry efforts that result in sustainable and significant economic and quality-of-life benefits for Illinois residents.