Windy City Media Group Frontpage News
Celebrating 30 Years of Gay Lesbian Bisexual and Trans News
home search facebook twitter join
Gay News Sponsor Windy City Times 2015-08-26
DOWNLOAD ISSUE
About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage

Sponsor

  WINDY CITY TIMES

GLSEN 'Think Before You Speak' ads to run during Super Bowl
From a news release
2012-02-01

facebook twitter del.icio.us stumble upon digg google +1 reddit email


NEW YORK — The Gay, Lesbian & Straight Education Network ( GLSEN ) and The Ad Council Feb. 1 announced the award-winning "Think Before You Speak" public service announcements ( PSA ) will appear at Super Bowl XLVI Sunday, Feb. 5. GLSEN will become the first LGBT organization in the country to share its PSA campaign targeting anti-lesbian, gay, bisexual and transgender ( LGBT ) language among teens with Super Bowl attendees at the Lucas Oil Stadium in Indianapolis, IN.

"GLSEN is thrilled to share the Think Before You Speak campaign's message of respect with tens of thousands of football fans attending the Super Bowl this year," said GLSEN Executive Director Dr. Eliza Byard. "The PSA campaign featuring Hilary Duff, Wanda Sykes and the NBA's Grant Hill has already reached millions of Americans across the country and we are truly grateful for this opportunity to increase awareness among a new kind of audience about the negative impact of anti-gay slurs."

According to GLSEN's 2009 National School Climate survey, three-quarters of LGBT students hear slurs such as "faggot" or "dyke" frequently or often at school and 9 in 10 report hearing anti-LGBT language frequently or often. Homophobic remarks such as "that's so gay" are the most commonly heard type of biased remarks at school. Research shows that these slurs are often unintentional and simply a part of the teens' vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt forms of harassment.

The advertising opportunity was made possible as an in-kind donation to GLSEN by Toronto-based Grazie Media. The media company donated airtime for GLSEN's ongoing PSA campaign that will be displayed on a video billboard positioned directly in front of the Lucas Oil Stadium where Super Bowl attendees enter the stadium.

"At one of the biggest sport stages around the world, the Super Bowl is a massive outlet to send a message," said Grazie Media Director of Programming, Events Vanessa Wojtala. "Our organization feels that GLSEN's presence at the Super Bowl is a wonderful way to raise awareness about the Think Before You Speak campaign."

Grazie Media has also provided GLSEN's "Think Before You Speak" campaign with additional airtime at a major national sporting event to be announced soon by GLSEN.

"Think Before You Speak" features humorous TV PSAs with celebrities interrupting teenagers who use the term "that's so gay."

The PSA campaign is complemented by an interactive website www.ThinkB4YouSpeak.com that enables youth, educators, parents and athletic coaches to take action to ensure a safer and more welcoming environment for all students, regardless of sexual orientation or gender identity/expression.

The campaign has garnered widespread media coverage, including CNN, ABC's "The View," "Entertainment Tonight," ESPN, Newsweek, The New York Times, Forbes, Gawker and PerezHilton.com . Bill O'Reilly of FOX News' "The O'Reilly Factor" even referred to Hilary Duff as a "Patriot" during his "Patriots and Pinheads" segment for her work on the PSA.

Ad Council research found that strong awareness of the "Think Before You Speak" campaign among teens has demonstrated a significant shift in key attitudes and behaviors regarding the use of anti-LGBT slurs such as "that's so gay."

Findings from surveys conducted by the Ad Council after the first year of the campaign of teens aged 13-16 suggest that a higher percentage of teens think that people should not say "that's so gay" for any reason ( 38% in 2009 vs. 28% in 2008 ) and a higher percentage also report "never" saying "that's so gay" when something is stupid or uncool ( 28% in 2009 vs. 18% in 2008 ) .

"GLSEN is thankful for the generous support of Grazie Media and the continued partnership with the Ad Council to help us bolster our awareness-raising efforts of how the casual use of phrases like 'that's so gay' contributes to hostile school climates," said Byard. "We know that our campaign's message has resonated with young people across the country, and we are confident that it will continue to make headway in ending anti-gay name-calling, bullying and harassment."

To view the "Think Before You Speak" TV ads, please visit: action.glsen.org/superbowl


facebook twitter del.icio.us stumble upon digg google +1 reddit email




Windy City Media Group does not approve or necessarily agree with the views posted below.
Please do not post letters to the editor here. Please also be civil in your dialogue.
If you need to be mean, just know that the longer you stay on this page, the more you help us.


  ARTICLES YOU MIGHT LIKE

Chicago Sky clinches 2015 playoffs berth 2015-08-29
ChicagoTEN Alumni Challenge Aug. 29 2015-08-26
Trans-led documentary series launching soon 2015-08-26
BOOKS New book spotlights out high-school and college athletes 2015-08-26
Chicago 'represented pretty well' at World Series 2015-08-24
Local gay athlete excels in high school, now off to U. of I. 2015-08-19
Upcoming in local art, music, sports 2015-08-19
Entertainment news: Ellen; Eddie Redmayne; Dolly Parton; Sam Smith 2015-08-18
Open TV's 'Nupita Obama Creates Vogua' explores queer love 2015-08-18
Chicago Sky playoff tickets now on sale 2015-08-18
Minor League Baseball player comes out "...another milestone" 2015-08-18
Baseball player comes out as gay 2015-08-17
Michael Sam to stop footballâ€"for now 2015-08-15
TransReelization fest Aug. 29 features stars of Wachowski's Sense8 2015-08-12
Christy Webber subject of CNBC series 2015-08-12
Sports briefs: Kickball registration; AIDS Run & Walk; Rodeo 2015-08-12
CMSA teams eye Gay Softball World Series glory 2015-08-12
Illinois Gay Rodeo Association to present Rodeo Round Town 2015-08-08
Stonewall Kickball opens registration 2015-08-05
NUNN ON ONE: TELEVISION With RuPaul, 'Skin' is in 2015-08-05
Lesbian grandmothers cycle across States for a cause 2015-08-05
Kickball league holds fashion show 2015-08-05
SPORTS AIDS Run & Walk; XS Tennis, Lacoste partner 2015-08-05
Fowles leaves Sky in three-team deal 2015-08-05
'In the Life' series archived; Wolfe Video; Creating Change 2015-08-05
XS Tennis, Lacoste partner for events 2015-08-04
LETTERS Let the Games begin 2015-07-29
Torch carried by Jenner to be auctioned 2015-07-29
Gay and Lesbian Sports Hall of Fame honorees inducted 2015-07-29
VEHICLE REVIEW BMW 335i GT xDrive improves the quintessential sports sedan 2015-07-28
Upcoming: Sports hall of fame; Auction of Jenner torch; AIDS Run & Walk 2015-07-22
NUNN ON ONE: TELEVISION Kenya Moore is 'Gone with the Wind Fabulous' 2015-07-21
Upcoming: Red Stars' Pride; Sports hall of fame; 'CLLAW XXII' 2015-07-16
LGBTs among Emmy nominations 2015-07-16
Caitlyn Jenner accepts Arthur Ashe Award at ESPYs 2015-07-15
Entertainment: Marriage film; 'Million-Dollar Listing'; Ryan Reynolds 2015-07-14
Ride For AIDS Chicago raises $600,000 2015-07-13
Tennis player's anti-gay comments start backlash 2015-07-12
Daughter of Gay Games founder opposes merge with World Outgames 2015-07-09
TELEVISION 'I Am Jazz' series documents famed transgender girl 2015-07-08
 



Copyright © 2015 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.

 

 

 

TRENDINGBREAKINGPHOTOS

Sponsor
Sponsor
Sponsor
Sponsor


 



Sponsor

About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage



About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots      OUT! Guide     
Identity      BLACKlines      En La Vida      Archives      Subscriptions      Distribution      Windy City Queercast     
Queercast Archives      Advertising  Rates      Deadlines      Advanced Search     
Press  Releases      Event Photos      Join WCMG  Email List      Email Blast     
Upcoming Events      Todays Events      Ongoing Events      Post an Event      Bar Guide      Community Groups      In Memoriam      Outguide Categories      Outguide Advertisers      Search Outguide      Travel      Dining Out      Blogs      Spotlight  Video     
Classifieds      Real Estate      Place a  Classified     

Windy City Media Group produces Windy City Queercast, & publishes Windy City Times,
The Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community,
Nightspots, Out! Resource Guide, and Identity.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.