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  TODAY'S BUZZ

First movie filmed by cats, now in Orland Park
From a News Release
2010-12-14

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"Cat Diaries: The First Ever Movie Filmed By Cats" presented by Friskies is currently playing in Orland Park!

For the first time, cats took on Hollywood from the other side of the camera. Through this documentary-style short film, viewers were taken on a coast-to-coast adventure revealing the magical world of our feline friends. Using footage taken directly from cats who donned high definition cameras to provide around-the-clock coverage of their daily lives, this whimsical short film gives viewers a firsthand look at life from a cat's perspective. The trailer for the film is being shown in 10 select markets around the country, and one of them is yours!

The limited time engagement will be playing at the Orland Park Cinemas at 16350 S. LaGrange Road on 14 screens until December 23, 2010. If you are unable to visit the theater in your community, you can watch the full video here: www.Friskies.com/repurrters.

Friskies Premieres Cat Diaries: The First Ever Movie Filmed by Cats

Hollywood is Purring for this Whimsical Film Short, Featuring Feline Stars from Coast-to-Coast, Revealing the Magical World of Cats

ST. LOUIS, Mo., Dec. 9, 2010 /PRNewswire/ -- Hollywood has some new stars in town and they're pretty cool cats — literally! Last night, Friskies brand cat food premiered "Cat Diaries: The First Ever Movie Filmed by Cats" and gave viewers a look into their magical world. This short film features documentary style footage taken directly from cats, who donned video cameras on their collars to provide around-the-clock coverage of their daily lives. From apartments to homes, from New York to California, viewers are taken on a tour across the country to see life from a cat's perspective.

In true Hollywood fashion the film was unveiled during a red-carpet event at The Grove's Pacific Theatre in Los Angeles. While the film's feline stars took center stage for the evening, celebrities like film and television actress Denise Richards were on hand to help celebrate. A VIP cocktail reception kicked-off the evening at the Whisper Lounge and a special screening of a recently released animated film directly followed. It was the purrfect Tinseltown event.

To create the four-minute film, a handful of cats from across the country were equipped with HD video cameras around their collars to collect documentary style footage of their daily lives. The film stars a number of these "celebricats" including Charlene Butterbean, Fudge, Gizmo and Milo as they explore, play and enjoy life. Friskies worked with Los Angeles based director/producerErik Denno and editor/director Jason Farrell to spotlight cats on the silver screen. Bryan Lee Brown and Paul Figueroa created the film's original music.

"Friskies wanted to share the magical world of cats in an entirely new way. We want the whole world to see and enjoy cats' unique personalities and perspectives," said Daniel Henke-Cilenti, senior brand manager of Friskies. "To give cats the spotlight they deserve, we made them the stars of their own film and celebrated in true Hollywood fashion."

A shorter version of the movie will be screened at select theaters from December 10 to December 23 in the following ten markets:

Holtsville, NY

Anaheim Hills, CA

Orland Park, IL

Center Valley, PA

Brentwood, CA

Randolph, MA

Conyers, GA

Silver Spring, MD

Conroe, TX

St. Louis, MO

For additional information on where the movie will be playing, please contactFriskiesmovie@ketchum.com .

About Cat Diaries: The First Ever Movie Filmed By Cats

"Cat Diaries: The First Ever Movie Filmed by Cats" is a documentary style short film that takes you on a coast-to-coast adventure revealing the magical world of our feline friends. Using footage taken directly from cats, this whimsical film gives viewers a firsthand look at life from a cat's perspective. The film features "celebricats" from across the country like Charlene Butterbean, Fudge, Gizmo and Milo as they explore, play and enjoy life. The film was created by Los Angelesbased director/producer Erik Denno and editor/director Jason Farrell and features original music from Bryan Lee Brown and Paul Figueroa. To view the film online, please visit www.friskies.com/repurrters.

About Friskies

Friskies offers a complete line of great-tasting cat foods, including over 60 wet, dry and treat varieties that help cats enjoy multiple sensory experiences. Friskies is manufactured by Nestle Purina PetCare, a global leader in the pet care industry. Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. Nestle Purina PetCare is part of Swiss-based Nestle S.A. — the world's largest food company.


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