Real-estate brokerage firm Dream Town Realty has unveiled a new brand campaign for 2018, titled "Be You."
The new campaign is inspired by the Oscar Wilde quote "Be yourselfeveryone else is already taken."
The new ad campaign will come to life throughout Chicago in outdoor, digital and social/online applications. Dream Town brand ambassadors will also hit the streets, attending Chicago-area festivals to get attendees, concertgoers and others to share their own "Be You" moments in a companion online forum.
There will be a $10,000 grand prize for the top photo. Through Sept. 30, anyone can submit a "BE YOU" moment online. Visit BeYouChicago.com for all the details and to enter the contest.