Windy City Media Group Frontpage News
Celebrating 30 Years of Gay Lesbian Bisexual and Trans News
home search facebook twitter join
Gay News Sponsor Windy City Times 2018-04-18
DOWNLOAD ISSUE
About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage

Sponsor
Sponsor

  WINDY CITY TIMES

Community Marketing & Insights releases Annual LGBT Community Survey report
2017-07-12

facebook twitter google +1 reddit email


More than 41,000 respondents from the lesbian, gay, bisexual and transgender ( LGBT ) communities in 131 countries participated in the 11th annual survey. 180+ LGBT media, events and organizations worldwide partnered with CMI in this year's study, helping to gain wide representation from across the community.

A sample of 2017 key findings of 17,300 LGBTs living in the United States:

LGBT-friendly Perceptions of Country, State and Community: 56% of LGBT community members living the United States consider the United States to be LGBT-friendly, compared to 98% of Canadians who consider Canada to be LGBT-friendly. However, most LGBT-participants in the United States considered their local community to be LGBT-friendly ( 82% ), which may be an indication that LGBTs move to places where they feel more welcome. This has important implications for local communities in attracting employees and tax dollars. The state-by-state analysis was most fascinating, as people living in "blue" states had high praise for their state and local community, and those living in deep "red" states had negative perceptions of their state, but more positive perceptions of their local community.

LGBT Rights, Safety, and Equality: With the changing political environment in the United States, the LGBT community may feel less secure than it did in the recent past. 82% indicated that they fear the loss of LGBT civil rights recently gained.

Overall, LGBT community members are negative about the political and social direction of the country across every indicator tested, with 85% indicating that the country is heading in the wrong direction, and 85% reporting increased fear of hate crime violence.

Top LGBT-Friendly Corporations: Every year, CMI asks an unaided "write-in" recall question about brands that participants make a conscious decision to purchase from, because of their pro-LGBT policies or practices in the past 12 months. In 2017, we saw Target, Apple, Starbucks and Amazon retain their top four rankings. New to the top 12 rankings are Disney, Nike, and Ben & Jerry's.

Supporting LGBT-friendly companies: 88% of LGBT participants indicated that corporations that support LGBT equality are more important than ever, and 77% indicated that companies that support LGBT equality "will get more of my business this year."

Power of LGBT Business Spending: Many studies have focused on the power of LGBT consumer spending. This study looks at LGBT spending from a different perspective: CMI estimates that there are about 3.5 million LGBT Americans who work for corporations or own their own businesses, and control at least some part of their business spending budget. Of these workers, 58% said that they at least sometimes decide to purchase from known LGBT-friendly companies on behalf of their employers or their own companies. Through an analysis of the study data, CMI estimates that the value of "LGBT consumer loyalty-influenced business purchases" spending to be about U.S. $18.8 billion dollars, annually.

Positive Economic Outlook: The LGBT community generally has a positive economic outlook, with 51% viewing their economic situation favorably, 34% neutrally, and 15% negatively. There was not a significant overall index change in economic outlook since 2016, but there was a small downgrade of those who felt "very positive," moving to just "positive."

LGBT vs. LGBTQ: One of the most common questions that CMI has received from clients over the past several years is whether corporations should move from addressing the community as "LGBT" to "LGBTQ." Based on recent data, CMI believes that both can now be used safely. The advantages of "LGBT" are that the term is more favored across the diversity of the community, has higher favorable rates among Baby Boomers, and the term is often perceived as being "safer" by corporations. However, we have tracked "LGBTQ" as making significant gains in the past few years, has the most support among Millennials, and now has minimal negatives across any demographic group. The big shift from last year is that for the first time, LGBTQ now has an over 50% approval rating among Baby Boomers.

Use of "Gay-friendly" as a term: "LGBT-friendly" is far more popular than the historical term of "gay-friendly", which can now be seen as exclusionary of the L, B and T. Importantly, the term "gay-friendly" now has a non-positive rating among Millennials, who prefer "LGBT-friendly." CMI advises corporation to use care in the use of terminology, which means avoiding terms such as, "gay-friendly," or "gay neighborhoods," and instead using "LGBT-friendly" and "LGBT neighborhoods."

Relationship Trends: Marketers should not assume that gay men and lesbians are "in relationships" in the same proportion. The study clearly shows major differences between genders when it comes to relationship status, which has important implications for marketers. 42% of gay and bisexual men consider themselves single, compared to 27% of lesbian and bisexual women, and 38% of gender expansive* research participants.

Marriage Equality: The pace of same-sex marriages is beginning to slow. This is not surprising, since the "backlog" of same-sex couples have had multiple years to actually get married. 12% of those survey participants who indicated that they were married, said the ceremony was in the past year, compared to 24% 1 to 2 years ago. CMI expects this percentage to further decrease this coming year as we start to enter a more "stable" era for same-sex wedding rates, perhaps ultimately mirroring the general population.

Recognition of Non-Binary Relationships: Many think of relationships as being between same-sex or opposite-sex couples. However, the reality is that many LGBT community members are in a relationship where one of more partners does not consider themselves as male or female. The report for the first time attempts to recognize and quantify relationships for gender expansive identities.

* The survey's Gender Expansive category includes participants who identify as transgender, trans men, trans women, genderqueer, gender fluid, non-binary ( gender ), and/or intersex.


facebook twitter google +1 reddit email





Windy City Media Group does not approve or necessarily agree with the views posted below.
Please do not post letters to the editor here. Please also be civil in your dialogue.
If you need to be mean, just know that the longer you stay on this page, the more you help us.


  ARTICLES YOU MIGHT LIKE

Gay News

Acceptance of LGBT people and rights has increased around the world 2018-04-19 - LOS ANGELES — New research from the Williams Institute at UCLA School of Law finds average levels of acceptance for LGBT people and ...


Gay News

Free Interactive Workshop on Racial Justice, April 28 at University Church 2018-04-19 - A free, interactive workshop that offers a new perspective on working for racial justice will take place Saturday, April 28 from 9:30 am ...


Gay News

HRC series exposes Pence's career of attacks on LGBTQ Americans 2018-04-19 - WASHINGTON — Today, the Human Rights Campaign ( HRC ), the nation's largest lesbian, gay, bisexual, transgender and queer ( LGBTQ ) civil ...


Gay News

PM expresses regret for anti-LGBT laws 2018-04-19 - London UK — 17 April 2018 — The following is a response to today's statement at the Commonwealth summit in London from the ...


Gay News

Schock corruption trial continues 2018-04-18 - Department of Justice prosecutors and attorney for former U.S. Rep. Aaron Schock ( R-Illinois ) met in a Chicago federal appeals court April ...


Gay News

HRC releases HIV college guide 2018-04-18 - The Human Rights Campaign ( HRC ) Foundation has released a new comprehensive guide for college administrators, staff and students outlining many of ...


Gay News

Judge rules lawsuit over anti-trans Trump ban will go to trial 2018-04-18 - A federal judge in Seattle rejected the Trump administration's claim that its "new" plan to ban transgender people from serving openly in the ...


Gay News

Black women anti-rape advocates unite at UIC 2018-04-18 - "After Rosa, Before #MeToo"—a panel of the history of Black women's anti-rape organizing efforts—was a chance for four powerful women to commiserate on ...


Gay News

Illinoisans lobby on behalf of curriculum bill 2018-04-18 - More than 100 community members became advocates and activists April 11 when Equality Illinois rallied its supporters at LGBTQ Advocacy Day at the ...


Gay News

Dr. Margo Jacquot talks career, Juniper Center, LGBTQ initiatives 2018-04-18 - Dr. Margo Jacquot—the founder/owner/director of the Juniper Center—has been serving the community through her Park Ridge-based psychotherapy practice for more than 20 years. ...


 



Copyright © 2018 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.

 

 

 

TRENDINGBREAKINGPHOTOS

Sponsor
Sponsor


 



Sponsor

About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage


About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots      OUT! Guide     
Identity      BLACKlines      En La Vida      Archives      Subscriptions      Distribution      Windy City Queercast     
Queercast Archives      Advertising  Rates      Deadlines      Advanced Search     
Press  Releases      Event Photos      Join WCMG  Email List      Email Blast     
Upcoming Events      Todays Events      Ongoing Events      Post an Event      Bar Guide      Community Groups      In Memoriam      Outguide Categories      Outguide Advertisers      Search Outguide      Travel      Dining Out      Blogs      Spotlight  Video     
Classifieds      Real Estate      Place a  Classified     

Windy City Media Group produces Windy City Queercast, & publishes Windy City Times,
The Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community,
Nightspots, Out! Resource Guide, and Identity.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.