Windy City Media Group Frontpage News
Celebrating 30 Years of Gay Lesbian Bisexual and Trans News
home search facebook twitter join
Gay News Sponsor Windy City Times 2015-09-30
About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage


Brian Weed: Tricoci CEO educates about new school
by Andrew Davis

facebook twitter pin it stumble upon digg google +1 reddit email

Tricoci University of Beauty Culture ( TUBC, conceived and launched by the legendary Mario Tricoci ) will open its newest location—in Rogers Park, on Loyola University's main campus—with cosmetology courses beginning Nov. 30. Windy City Times talked with Brian Weed, TUBC's CEO, about the school and Mario himself.

Windy City Times: You're CEO at the school. What precisely do you do?

Brian Weed: I have oversight of the entire business. Mario is really focused on a lot of things, so he needed someone to help run the business—the nuts and bolts. But he's still clearly the inspiration behind and driver of our innovative curriculum, the tools we use, and the look and feel.

I've been with the company for two and a half years, and I'm really enjoying it. We have a great operation, and we're helping kids and adults realize their dream. It's fun.

WCT: So do you have an extensive background in hair and beauty?

Brian Weed: I don't. I went to business school and been with a variety of companies, but none of them have been in the beauty industry. However, I've spent a good period of time with Hyatt Hotels, so I understand what it's like in the service business across a lot of disparate units—which is kinda what we are. We not only provide services to the students in our classes and programs, but also to the student salon, the front end of our school where the students get practical experience. Part of what Mario emphasizes is what we need to teach our students how to be professional; it's not just about the mechanics of cutting hair. It's about having a service mentality. We need to have our students "salon-ready," and we feel that we have the most salon-ready graduates of any beauty school out there. Independent research has [ confirmed ] that.

WCT: Obviously, this school is different from most "mainstream" colleges and universities, but it's also similar in that you have extracurricular activities and student council, for example. Also, how long do students attend?

Brian Weed: We have two main programs. One is cosmetology, and that's a 10-month program if you go full-time and 16 months if you go part-time; the majority of our students go full-time. And then our other program is called aesthetics, and that program is a five-month full-time program and an eight-month part-time program.

I think everyone gets excited about the things you can build into the program, and we feel that we've been pretty innovative on that front as well. We have student councils, which are collections of class representatives, and they make decisions on a variety of programs but then they also decide where we have our give-back events, called our TLC ( Teaching, Learning, Caring ) Program. This generation of students, thankfully, is all about giving back to the community so we can do that.

WCT: The university also utilizes netbooks, I understand.

Brian Weed: Yes. This generation is growing up with technology all around them so we thought the old model of printing out binders and using traditional paper was a little bit dated. So we put the curriculum on netbooks. Each student gets a netbook or mini-computer to keep; it's pre-loaded with Internet, e-mail and our curriculum. They can take their tests online; it's working with the students on their terms and there's also a great green benefit. I believe we're the only school in the nation that has done it this way.

WCT: Let's talk a little about the newest campus. Out of all the neighborhoods in Chicago, why was Rogers Park chosen?

Brian Weed: We have one campus by O'Hare [ Airport ] and we thought there were plenty of opportunities to expand within Chicago proper. So we started scouting out locations that fit the demographics of our students and that we better serve the campuses we have [ which are in the northern suburbs and Chicago's North Side ] . So this was a little pocket in Chicago that we thought fit the criteria, and it was an underserved part of the market.

We also thought that the opportunity to be located near a traditional four-year university was fantastic for our students. The neat thing about it is that they feel like they're in a larger university environment, which has a nice vibe to it. But on top of that, there are university students who are looking for a good value on beauty services; our students then will get more experience.

WCT: Besides its location, how will this campus be different from the other [ Tricoci ] schools?

Brian Weed: The programs and teaching approaches will be similar. However, this one is exclusively focused on cosmetology whereas other campuses offer aesthetics.

WCT: Do you foresee other campuses opening downtown or in other areas of Chicago?

Brian Weed: Yes. We're actually working on another location that we're really excited about. We don't have it exactly tidied up but we should have some news to announce relatively soon. It'll likely be in the Loop area, and there could be additional campuses beyond that.

WCT: This sort of expansion seems unusual during these economic times, I have to say.

Brian Weed: Well, it might be but we think that, given how attractive the beauty industry is and how well we're positioned to provide a great education, it's a chance for people to realize their dream to become professional. The number of people expressing interest in our program has expanded significantly.

WCT: What's the retention rate on your campuses? Also, what's the percentage of male students? It seems like in the promotional materials, the students were all female.

Brian Weed: It is predominantly female—I'd say about 90 percent female, but there are plenty of males. At a salon you tend to find females but it's a great opportunity for men and women.

The retention rate is very good. We actually have to maintain that data for accreditation purposes. The completion rate last year was 90 percent, which is great; I think that's higher than most colleges, and the industry standard is 50 percent. We also have an 85-percent placement rate.

WCT: My last question: What is Mario Tricoci like?

Brian Weed: He is fantastic to work with. You might think, given all of his accomplishments, that he is floating at the 10,000-feet level and is detached from day-to-day things—but he provides a lot of [ input ] about the schools and marketing. He's an incredibly hard worker, and he really wants to give back to the industry.

The newest school is at 6458 N. Sheridan. See .

facebook twitter pin it stumble upon digg google +1 reddit email

Windy City Media Group does not approve or necessarily agree with the views posted below.
Please do not post letters to the editor here. Please also be civil in your dialogue.
If you need to be mean, just know that the longer you stay on this page, the more you help us.


NUNN ON ONE: TV Chicago designer excels on the 'Runway' 2015-09-29
Columbia College alumni give art history a gender-identity makeover 2015-09-29
ART 'Gender Treason': Being queer in Kansas City 2015-09-29
Andersonville Arts and Design Weekend Oct. 9-11 2015-09-24
EXPO CHICAGO expands boundaries of art 2015-09-23
Ceremony honors interior designers 2015-09-23
Upcoming: Avondale; Victory Fund; A Day With HIV; Ashley Judd; PrEP forum 2015-09-23
Gillibrand, Nadler launch campaign to designate Stonewall Inn a national park site 2015-09-19
4th annual A Day In Avondale 2015-09-17
Bessie, Jane Lynch honored; first season Empire out; Project&, EXPO CHICAGO join 2015-09-16
LAKEVIEW EAST FESTIVAL OF THE ARTS Todd Mack reflects on festival 2015-09-08
Final 'Vives Q' for 2015 takes place with Carlos Mock 2015-09-08
Androgynous model aims to change world through fashion 2015-09-01
Upcoming: Fashion Fest; 'Downton' exhibit; Jeff Awards; Haymarket reading 2015-08-26
Comic Con hosts thousands of fans 2015-08-25
Iddy Id Design holds 'A.U.C.T.I.O.N.' 2015-08-18
Designer Dolce apologizes for comment 2015-08-18
Howard Brown Health Center designated federally qualified health center 2015-08-14
The fairy gardener 2015-08-11
Chicago's iconic statues speak through mobile technology 2015-08-10
Sam Kirk 'Do You See Me' exhibit Sept. 11-12 2015-08-06
Upcoming: Fashion Fest; Pantry ground-breaking; dating app; Disability event 2015-08-05
Vives Q showcases Hispanic LGBT culture 2015-07-15
Animated series to feature transgender actress, lead character 2015-07-14
Cece Peniston 'finally' finds fashion 2015-06-24
Upcoming: Kelly Clarkson, Black Alphabet Fest, Knuckles CD, Iddy Id art 2015-06-24
BUSINESS Gay Chicagoan opens Wrigleyville hairstyling facility 2015-06-24
DIFFA/Chicago holds 'Imagine' ball 2015-06-23
Chicago's Henry Gerber House designated National Historic Landmark 2015-06-19
The fairy gardener 2015-06-16
'Lesbian Miniature Art Group' forming 2015-06-02
American Library Association designated June GLBT Book Month 2015-05-26
ROOF on theWit unveils menu, hosts runway show 2015-05-22
Grunt dating app to be redesigned for watch 2015-05-20
Fairy gardener 2015-05-19
MBC opens advertising icons exhibit 2015-05-13
Woman Made Gallery studies gender representation in major galleries 2015-05-07
Designs for Dignity helps give LGBTQ spaces new looks 2015-05-05
"Guernica"-sized art honors Armenian genocide 100 years later 2015-04-29
Noel Coward's Design for Living part of Pride Films & Plays season 2015-04-28

Copyright © 2015 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.








About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage

About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots      OUT! Guide     
Identity      BLACKlines      En La Vida      Archives      Subscriptions      Distribution      Windy City Queercast     
Queercast Archives      Advertising  Rates      Deadlines      Advanced Search     
Press  Releases      Event Photos      Join WCMG  Email List      Email Blast     
Upcoming Events      Todays Events      Ongoing Events      Post an Event      Bar Guide      Community Groups      In Memoriam      Outguide Categories      Outguide Advertisers      Search Outguide      Travel      Dining Out      Blogs      Spotlight  Video     
Classifieds      Real Estate      Place a  Classified     

Windy City Media Group produces Windy City Queercast, & publishes Windy City Times,
The Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community,
Nightspots, Out! Resource Guide, and Identity.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.