BY ANDREW DAVIS
African Americans and others in the Washington, D.C., area will be reminded of the importance of quitting smoking when they visit their favorite cinemas. The American Legacy Foundation and a coalition of Black partners are launching a movie advertising campaign to highlight the importance of quitting smoking and to point local smokers to resources to quit.
The campaign will run in Washington D.C. area theaters until June at such well-known cinema chains as Loew's, AMC Theatres and Regal Entertainment Group, as well as several independently-owned theaters.
The campaign is a partnership between the foundation and the African American Partners for a Tobacco-Free Society, six national organizations working together to raise public awareness about the damage of tobacco use in their communities.
The Legacy Learn to Quit Line offers quit smoking services to smokers in the Washington, D.C. area. Smokers can call ( 800 ) 399-5589 to speak with a quit coach, learn tips and techniques about how to effectively quit, and help form their own personalized quit plans. In Illinois, people can call ( 866 ) QUIT-YES.