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AFC ad urges Mexican men to get tested
2014-10-15

This article shared 3093 times since Wed Oct 15, 2014
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In advance of National Latino AIDS Awareness Day ( Oct. 15 ), the AIDS Foundation of Chicago ( AFC ) launched "Salud y Orgullo Mexicano," a citywide project designed to encourage Mexican men to connect to HIV testing and care services.

Salud y Orgullo Mexicano ( SOM ), which means "Mexican health and pride," aims to remove barriers to HIV testing and care for people of Mexican descent, the largest subset of the Latino population in Chicago.

The project works to connect Mexican men to services at Erie Family Health Center, 2750 W. North Ave., home of the Lending Hands for Life program that offers a range of services from HIV testing and medical care to emotional support.

In Chicago, the SOM project is getting the word out through 50 Spanish-language and bilingual bus-shelter ads that put a twist on iconic imagery from the colorful cards used in loteria, a bingo-style game Mexican families have played in their homes since the late 1800s.


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