Windy City Media Group Frontpage News Home
CELEBRATING 28+ YEARS OF Lesbian Gay Bisexual and Transgender NEWS

Search Gay News Articles
Advanced Search
Gay News Sponsor Windy City Times 2014-07-30
Download Issue
  News Index       Archives   About WCMG    Publications    Bars & Clubs     Calendar   Videos   Advertisers    OUT! Guide    Classifieds   AIDS @ 32
 Local | National | World | Politics | Obits | Profiles | Views | Entertainment | Theater | Dance | Music | Film | Art | Books | TV/Gossip
 Travel | History | Marriage | Youth | Trans | Lesbian | Celebrations | Food | Nightlife | Sports | Health | Real Estate | Autos | Pets | Crime

LezFest held at Mary's Attic LezFest held at Mary's Attic
LezFest: A One Night Fling, a celebration in words, songs, music and ...

Browse Gay News Index   Browse Gay News Archives
  Windy City Times

SF AIDS groups '50 Shades of Gay' testing campaign
From a news release
2012-06-12

facebook twitter del.icio.us stumble upon digg google +1 reddit email


SAN FRANCISCO, June 12, 2012 /PRNewswire-USNewswire/ — San Francisco AIDS Foundation, San Francisco Department of Public Health (SFDPH), and a coalition of partners today launched an innovative multimedia effort to encourage gay and bisexual men to test regularly for HIV and make frequent HIV testing the social norm in the community. "Many Shades of Gay" celebrates the diversity of the gay community and focuses on one simple message: No matter what you're into, get an HIV test every six months.

"This is an HIV testing campaign unlike anything we've seen before. Not only is it creative, fun, and interactive, it also carries a vitally important message for gay and bisexual men: regular HIV testing is good for your health, your sex partners, and our entire community," said Neil Giuliano, CEO of San Francisco AIDS Foundation. "We are an incredibly diverse community, and the fight against HIV unites us all—getting tested frequently for HIV can, too."

At the heart of the effort is an interactive and educational website that invites users to create a personalized avatar—a tiny, digital version of themselves. Described as "the most robust avatar generator ever built," it contains literally billions of customization options, including wardrobe, accessories, tattoos, and piercings—allowing gay and bisexual men to create an avatar as conservative or campy as they desire. Once an avatar is created, it informs the user about the importance of regular HIV testing and helps them to find the nearest testing location. The website also allows users to opt in to receive reminders via email or text from their avatar when it's time to get another HIV test. The site also includes a channel for HIV-positive guys, which provides health information and resources to connect them to HIV treatment and care.

"The San Francisco Department of Public Health and many community-based service providers are focused heavily on increasing both the supply and demand for HIV tests among gay and bisexual men," said Tracey Packer, Acting Director of HIV Prevention at SFDPH. "We've worked hard in the past year to scale up the number of HIV tests offered throughout San Francisco, and 'Many Shades of Gay' is the kind of bold, attention-getting campaign we need to increase demand for those tests."

In the first phase of "Many Shades of Gay," avatars will blanket San Francisco, the internet, and social media. Once users create their avatars, they are invited to keep the campaign going by sharing it through social media channels and inviting friends to join the effort.

Two more people are infected with HIV every day in San Francisco. Nationwide, the infection rate is actually rising among gay and bisexual men—the only risk group for which this is the case—with communities of color especially hard hit. Studies show that early detection and treatment of HIV can dramatically reduce a person's chances of spreading the virus to someone else.

"Many Shades of Gay" is a collaboration between San Francisco AIDS Foundation, San Francisco Department of Public Health, ISIS, Alliance Health Project, Asian & Pacific Islander Wellness Center, Mission Neighborhood Health Center, and funders from the public and private sector. Global advertising agency ATTIK is providing pro bono creative development for the campaign.

To see the campaign and create an avatar, visit www.ManyShadesOfGay.com .


facebook twitter del.icio.us stumble upon digg google +1 reddit email




Windy City Media Group does not approve or necessarily
agree with the views posted below.
Please do not post letters to the editor here.
Please also be civil in your dialogue.
If you need to be mean, just know that the longer you
stay on this page, the more you help us.

Mother of Ryan White to Congress: Maintain commitment 2014-07-30
Ryan White's mom's campaign; HIV removed from human cells 2014-07-30
AIDS policy listening session Aug. 5 2014-07-30
Claudia Mosier receives honor 2014-07-30
CDPH launches Project CHAT 2014 survey to inform HIV plans 2014-07-27
PrEP effective with few doses a week; no new dosing strategies 2014-07-23
Journalist Vargas detained; Lambda Legal's call 2014-07-22
Clinical counselor Matthew Dempsey on gay men, body image 2014-07-22
LGBT youth more likely than heterosexual youth to try suicide 2014-07-22
Six of airliner fatalities confirmed as AIDS researchers/activists 2014-07-21
Hundreds gather for Chicago Disability Pride 2014-07-20
Obama praises work of AIDS researchers killed in plane crash 2014-07-18
AIDS researchers, activists reportedly among crash fatalities 2014-07-17
CDC educates on dangers of smoking for HIV+ 2014-07-16
Conflict Center to mediate for Ryan White grievances 2014-07-16
HIV cure: One step back, many paths forward 2014-07-16
Black LGBT trailblazers; Maddow talks Perry; ENDA debate 2014-07-16
ASK LAMBDA LEGAL Sex-reassignment surgery and Medicare 2014-07-15
Program to look at fertility options for lesbians 2014-07-15
Progress in four years of the National HIV/AIDS strategy 2014-07-15
An Evening of Magic July 26 to support AFC 2014-07-14
Howard Brown takes part in gay blood drive 2014-07-14
History made, honored in annual Ride For AIDS Chicago 2014-07-13
Child with HIV, once thought cured, shows re-infection signs 2014-07-11
Howard Brown to host gay blood drive July 11 2014-07-10
Tim Emond returns for Ride for AIDS 2014-07-08
Love grows as lesbians fight HIV/AIDS, stigma 2014-07-08
Study: Children of same-sex parents are healthier 2014-07-07
City resolution salutes 11th annual Ride for AIDS Chicago 2014-07-07
Collins, Red Ribbon sponsor, observes Nat'l HIV Test Day 2014-07-04
Study: Religious counseling associated with suicide tries 2014-07-03
Annual Ride For AIDS Chicago is July 12-13 2014-07-03
Bisexual Research Collaborative On Health formed 2014-07-02
HBHC's HEALE program: Educating nurses about LGBTQ elders 2014-07-02
Supreme Court lets stand CA's ban on ex-gay therapy 2014-07-01
2014 AIDS Run & Walk Chicago to raise funds for 31 groups 2014-06-30
Surgeon General video warns on high LGBT smoking rates 2014-06-27
HBHC town hall tackles youth health issues 2014-06-22
AMA adopts new policy on gender-change requirements 2014-06-19
Jenifer Lewis talks versatility, HIV/AIDS, bipolar disorder 2014-06-18





Copyright © 2014 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.

 

 

 



 

First couple to adopt looks back
 
Illinois takes step to end trans insurance bias
 
MUSIC Lakeside Pride Freedom Band director Zurcher resigns on a high note
 
A Gay in the Life: Rick Aguilar
 
SCOTTISH PLAY SCOTT Grand-scale Greek drama
 
Windy City Times Current DownloadNightspots Current DownloadQueercast Current Download
Windy City Media Group BlogsJoin Our Email List!Donate Now



  News Index       Archives   About WCMG    Publications    Bars & Clubs     Calendar   Videos   Advertisers    OUT! Guide    Classifieds   AIDS @ 32
 Local | National | World | Politics | Obits | Profiles | Views | Entertainment | Theater | Dance | Music | Film | Art | Books | TV/Gossip
 Travel | History | Marriage | Youth | Trans | Lesbian | Celebrations | Food | Nightlife | Sports | Health | Real Estate | Autos | Pets | Crime



About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots      OUT! Guide     
Identity      BLACKlines      En La Vida      Archives      Subscriptions      Distribution      Windy City Queercast     
Queercast Archives      Advertising  Rates      Deadlines      Advanced Search     
Press  Releases      Event Photos      Join WCMG  Email List      Email Blast     
Upcoming Events      Todays Events      Ongoing Events      Post an Event      Bar Guide      Community Groups      In Memoriam      Outguide Categories      Outguide Advertisers      Search Outguide      Travel      Dining Out      Blogs      Spotlight  Video      News Videos      Nightspots Videos      Entertainment Videos      Queercast Videos      Comedy Videos     
Classifieds      Real Estate      Place a  Classified     

Windy City Media Group produces Windy City Queercast, & publishes Windy City Times,
The Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community,
Nightspots, Out! Resource Guide, and Identity.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.