Windy City Media Group Frontpage News
Celebrating 30 Years of Gay Lesbian Bisexual and Trans News
home search facebook twitter join
Gay News Sponsor Windy City Times 2015-10-07
About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage


SF AIDS groups '50 Shades of Gay' testing campaign
From a news release

facebook twitter stumble upon digg google +1 reddit email

SAN FRANCISCO, June 12, 2012 /PRNewswire-USNewswire/ — San Francisco AIDS Foundation, San Francisco Department of Public Health (SFDPH), and a coalition of partners today launched an innovative multimedia effort to encourage gay and bisexual men to test regularly for HIV and make frequent HIV testing the social norm in the community. "Many Shades of Gay" celebrates the diversity of the gay community and focuses on one simple message: No matter what you're into, get an HIV test every six months.

"This is an HIV testing campaign unlike anything we've seen before. Not only is it creative, fun, and interactive, it also carries a vitally important message for gay and bisexual men: regular HIV testing is good for your health, your sex partners, and our entire community," said Neil Giuliano, CEO of San Francisco AIDS Foundation. "We are an incredibly diverse community, and the fight against HIV unites us all—getting tested frequently for HIV can, too."

At the heart of the effort is an interactive and educational website that invites users to create a personalized avatar—a tiny, digital version of themselves. Described as "the most robust avatar generator ever built," it contains literally billions of customization options, including wardrobe, accessories, tattoos, and piercings—allowing gay and bisexual men to create an avatar as conservative or campy as they desire. Once an avatar is created, it informs the user about the importance of regular HIV testing and helps them to find the nearest testing location. The website also allows users to opt in to receive reminders via email or text from their avatar when it's time to get another HIV test. The site also includes a channel for HIV-positive guys, which provides health information and resources to connect them to HIV treatment and care.

"The San Francisco Department of Public Health and many community-based service providers are focused heavily on increasing both the supply and demand for HIV tests among gay and bisexual men," said Tracey Packer, Acting Director of HIV Prevention at SFDPH. "We've worked hard in the past year to scale up the number of HIV tests offered throughout San Francisco, and 'Many Shades of Gay' is the kind of bold, attention-getting campaign we need to increase demand for those tests."

In the first phase of "Many Shades of Gay," avatars will blanket San Francisco, the internet, and social media. Once users create their avatars, they are invited to keep the campaign going by sharing it through social media channels and inviting friends to join the effort.

Two more people are infected with HIV every day in San Francisco. Nationwide, the infection rate is actually rising among gay and bisexual men—the only risk group for which this is the case—with communities of color especially hard hit. Studies show that early detection and treatment of HIV can dramatically reduce a person's chances of spreading the virus to someone else.

"Many Shades of Gay" is a collaboration between San Francisco AIDS Foundation, San Francisco Department of Public Health, ISIS, Alliance Health Project, Asian & Pacific Islander Wellness Center, Mission Neighborhood Health Center, and funders from the public and private sector. Global advertising agency ATTIK is providing pro bono creative development for the campaign.

To see the campaign and create an avatar, visit .

facebook twitter stumble upon digg google +1 reddit email

Windy City Media Group does not approve or necessarily agree with the views posted below.
Please do not post letters to the editor here. Please also be civil in your dialogue.
If you need to be mean, just know that the longer you stay on this page, the more you help us.


IMPACT seeks persons for HIV video 2015-10-06
Webinar focuses on Blacks and HIV 2015-10-06
Advocate discusses LGBT health disparities 2015-10-06
amfAR releases report on HIV programs for drug users 2015-10-06
PrEP forum examines getting more physicians on board 2015-10-04
Howard Brown names HIV specialist Cori Blum, MD, as site medical director 2015-10-04
Chicago social workers honored for distinguished contributions to social justice 2015-10-01
GMHC welcomes W.H.O.'s guidelines on antiretroviral therapy and PrEP 2015-09-30
Binational gay couple talk health scare, sharing at OUTspoken! 2015-09-30
HIV/AIDS Advocates: PrEP controversy makes job difficult 2015-09-30
Performance artist Karen Finley talks AIDS, pope, Planned Parenthood 2015-09-30
Upcoming: Health symposium; Open Books; Lynch; Martin, Short; CrossTown; PrEP talk 2015-09-30
Howard Brown and Gerber/Hart to partner on North Side facility 2015-09-30
Tammy Baldwin introduces bill to enhance access to HIV/AIDS care 2015-09-29
Lambda launches "Know Your Rights" hub for people living with HIV 2015-09-29
GLSEN and AFC on Planned Parenthood's Pink Out Day 2015-09-29
Thousands at Chicago AIDS Run & Walk 2015-09-26
Study: Young gay men fear loss of community 2015-09-24
LGBT Health Conference Oct. 2 2015-09-24
PrEP Forum Oct. 1 2015-09-24
Upcoming: AIDS Run & Walk; Branden James; a-ha; Halloween 2015-09-23
Season of Concern celebrates Biscotto-Miller Fund's 30th 2015-09-23
Dancing for Life 2015-09-23
Surrogacy event held at Center 2015-09-23
Hazelden Betty Ford focusing on LGBTQ patients 2015-09-23
Argentina lifts gay blood ban 2015-09-23
Bisexual adults may face heightened risk for cancer, STDs, depression 2015-09-17
Sloan to step down from Chicago House post in 2016 2015-09-16
Gay man denied long term care insurance because of Truvada, GLAD sues Mutual of Omaha 2015-09-16
CDC study: Gonorrhea incidents on the rise in gay men 2015-09-14
Positively Aware and TPAN call for all to participate in A Day with HIV 2015-09-12
New report reveals grantmaking strategies that address LGBTQ health disparities 2015-09-12
Open Door observes National HIV/AIDS and aging awareness day 2015-09-11
Windy City Times survey of LGBT and AIDS organizations 2015-09-09
Upcoming in sports: AIDS Run & Walk; Chicago Sky; Race Judicata 2015-09-09
NIU professor to study mental health of bisexual women 2015-09-08
Protesters call on Kirk, Durbin to commit to HIV/AIDS support 2015-09-06
AIDS organization changes name for 'broadening' mission 2015-09-06
Sex workers, allies rally against Rentboy raids 2015-09-06
Judge dismisses Ohio woman's fertility clinic lawsuit 2015-09-04

Copyright © 2015 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.








About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage

About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots      OUT! Guide     
Identity      BLACKlines      En La Vida      Archives      Subscriptions      Distribution      Windy City Queercast     
Queercast Archives      Advertising  Rates      Deadlines      Advanced Search     
Press  Releases      Event Photos      Join WCMG  Email List      Email Blast     
Upcoming Events      Todays Events      Ongoing Events      Post an Event      Bar Guide      Community Groups      In Memoriam      Outguide Categories      Outguide Advertisers      Search Outguide      Travel      Dining Out      Blogs      Spotlight  Video     
Classifieds      Real Estate      Place a  Classified     

Windy City Media Group produces Windy City Queercast, & publishes Windy City Times,
The Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community,
Nightspots, Out! Resource Guide, and Identity.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.