Windy City Media Group Frontpage News
Celebrating 30 Years of Gay Lesbian Bisexual and Trans News
home search facebook twitter join
Gay News Sponsor Windy City Times 2019-05-08
DOWNLOAD ISSUE
About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage

Sponsor
Sponsor

  WINDY CITY TIMES

Rocco Steele discusses daddy image and product line
by Matt Simonette
2019-05-02

facebook twitter pin it google +1 reddit email


Last year, Instinct Magazine proclaimed popular adult performer and entrepreneur Rocco Steele to be "the daddy of all daddies."

Washington, D.C.-based Steele said that "daddy" is a label he actually takes very seriously.

"Guys who are 46-years-old grow a beard and call themselves 'daddy,'" he added. "I don't take the term lightly. When [my generation] was coming of age, we went to bars and didn't know who was ever going to be there again when we went back the following week, who was going to make it from one week to the next. We lost a huge chunk of our community."

Steele, 49, is active on social media and said he hopes to be a role model for men in his age range, additionally noting that, "In the community, I'd like to think that I'm an influencer and that people look up to me. Even though I do porn, I discuss things publicly, and people like to hear what I have to say."

He came to adult entertainment and escorting later in life, while in his forties, than most performers do. Steele has a law degree as well a background in merchandising. Indeed, just as he was breaking into adult films, Steele also resolved to be in business for himself.

"I used to work in a corporate environment in New York City, and I always wanted to be my own boss," he explained. "My dad was a working-class guy who left his job to open up a restaurant and a bar many, many years ago. I always just loved the idea of being my own boss like he was. But I was always tied to a nine-to-five job. I didn't know how to do it, and I didn't have the capital to do it."

He was on anti-depressants and "miserable" in his last corporate job, he said. "I kept thinking, 'There has to be something better than this.' I was working and taking the subway every day with this girl from my office. She said, 'I'm starting on online business.' I was intrigued and asked her how she was doing it."

Ultimately that led to an online underwear business, 10seven, that he coupled with his then-burgeoning Rocco Steele name. He's acutely aware of the need to smartly leverage his adult industry persona: "There's some staying power in my brand, and I won't be here today and gone tomorrow."

Steele recently partnered with the Florida-based Perfect Fit sexual health products company for a line of items they branded as "ROCCO," scheduled to launch this spring.

"I get a lot of fan inquiries, but the kinds of questions are repeated over and over again," he said. "They're mostly about sex, obviously—what do I think about this or that? What do I think about that dildo? It seemed like something I'd be interested in getting into—there are countless products for gay men out there."

Steele is up front that he's long been in recovery since even before he entered adult entertainment and escorting. That's helped him to stay grounded in an industry that's notoriously fickle and unstable.

"I had a really solid program of recovery when I came into this industry," he said. "I just recently celebrated 20 years being clean and sober in December. I had 15 years clean and sober when I started porn. I was able early on to kind of compartmentalize my work in porn and realize that it was a job and not to have it become a social life. I would shoot my moves and go home. I would do appearances to promote movies and go home. … I worked really closely with my support network. I was living in New York City at the time, and had a really strong network of sober friends."

He's directing some films now, and is pickier about what he appears in.

"I pretty much stopped all studio work and the only place I'm appearing is OnlyFans [a subscription-based adult platform]. The only reason I'm on OnlyFans is, you can't pass up the money—it's so good, and it's a no-brainer. My husband and I were looking at all my 1099s, and I thought, I'd love to hang all this up and stop doing all kinds of porn, but you can't turn your back on it. … With ROCCO launching, it's important for me to stay 'sexual' in the eyes of my followers and anyone interested in purchasing the toys."


facebook twitter pin it google +1 reddit email





Windy City Media Group does not approve or necessarily agree with the views posted below.
Please do not post letters to the editor here. Please also be civil in your dialogue.
If you need to be mean, just know that the longer you stay on this page, the more you help us.


  ARTICLES YOU MIGHT LIKE

Gay News

FASHION Wale Nubi aims to make men more fashionable 2019-05-05 - Wale Nubi was born and raised in Nigeria. He's a father of two sons and those are his inspirations for the name of ...


 



Copyright © 2019 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.

 

 

 

TRENDINGBREAKINGPHOTOS

Sponsor
Sponsor
Sponsor
Sponsor
Sponsor


 



About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage


About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots      OUT! Guide     
Identity      BLACKlines      En La Vida      Archives      Subscriptions      Distribution      Windy City Queercast     
Queercast Archives      Advertising  Rates      Deadlines      Advanced Search     
Press  Releases      Event Photos      Join WCMG  Email List      Email Blast     
Upcoming Events      Todays Events      Ongoing Events      Post an Event      Bar Guide      Community Groups      In Memoriam      Outguide Categories      Outguide Advertisers      Search Outguide      Travel      Dining Out      Blogs      Spotlight  Video     
Classifieds      Real Estate      Place a  Classified     

Windy City Media Group publishes Windy City Times,
The Bi-Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.