Windy City Media Group Frontpage News
Celebrating 30 Years of Gay Lesbian Bisexual and Trans News
home search facebook twitter join
Gay News Sponsor Windy City Times 2015-09-02
DOWNLOAD ISSUE
About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage

Sponsor

  WINDY CITY TIMES

Doug Sanborn leads MillerCoors' LGBT efforts
by Ross Forman, Windy City Times
2011-03-02

facebook twitter pin it del.icio.us stumble upon digg google +1 reddit email


MillerCoors' LGBT Diversity Programming is a comprehensive, integrated marketing initiative that combines advertising, on-premise promotions and community outreach on a national basis—and it certainly has a local impact.

MillerCoors' "Great Cents Campaign" was a brainstorm of the local sales team, which includes MillerCoors sales employees and their local distributor, Chicago Beverage Systems, along with the MillerCoors Chicago City Council—a group of employees who ensure the company fulfills its commitment to giving back to the local communities.

The MillerCoors sales team partnered with local LGBT bars and donated 15 cents per unit sold from Pride weekend last June through October, 2010. Plus, MillerCoors let the local retailers choose which charities would receive the funding, thus, "we were able to truly invest in our community by working with our marketplace partners," said Doug Sanborn, the brand manager of multicultural and LGBT relations for MillerCoors. "Our goal was not to simply write a check; we wanted to partner with our retailers and empower consumers to make a difference in their communities as well."

And they did. MillerCoors presented checks Feb. 16 for more than $15,000.

Both SABMiller and Coors Brewing Company had extensive LGBT outreach programs for many years before the joint venture. "LGBT outreach has evolved from a focus on community outreach to include integrated marketing initiatives and sales outreach," said Sanborn, who has been living in Chicago for two years and working at MillerCoors for 10 years.

He noted that MillerCoors recently hired an LGBT advertising agency.

MillerCoors also supports the Matthew Shepard Foundation, GLAAD, HRC, NAGAAA, gay rodeos, women's softball, and several Pride events throughout the country.

"Chicago Beverage Systems is our lead distributor in the LGBT market of Chicago," Sanborn said. "Together, we have a very aggressive plan to implement community programs that engage our consumers.

"The MillerCoors LGBT and Allies Group for Employee Resources (LAGER) provides support to lesbian, gay, bisexual and transgender employees and allies group for Employee Resources to develop a safe and supportive workplace in which all employees are treated equally. LAGER works in partnership with other MillerCoors affinity groups and outside corporate LGBT Employee Resource Groups and provides volunteerism and support within the LGBT community.

"We are very sincere, not only our internal LGBT employees, but also our community and consumers. At MillerCoors, we believe that with great beer comes great responsibility—and this is just one way in which we are contributing to the communities where we live, work and sell our great beers."

Sanborn said MillerCoors will be working with the Center on Halsted again this year to implement its third year of holiday meals. "We began this partnership as soon as we moved to Chicago," he said. "It allows us to reach out to the community to provide over 200 meals and clothing during the holidays."

MillerCoors also supported the annual Equality Illinois Gala, and is a major sponsor for the annual, weeklong Gay Softball World Series, which will be held in the Chicago area this summer.

"Our partnerships, with our distributors and business partners, have numerous other events throughout the year as well," Sanborn said.

"We just began a partnership with Diversity Platinum to benefit the community nationally. It is a reward card that gives the owner of the card a chance to donate part of the proceeds to a charity. The Matthew Shepard Foundation [and] The Trevor Project are two of our national partners benefiting from this new venture."

In its 2011 ads for the LGBT marketplace with Coors Light, Sanborn said the company used its employee network to help construct the template. "We asked our team what 'out' meant to them. Their one-word answers reflect what 'out' means to them personally," he said. "We are very happy to utilize our LGBT employees in helping make this great campaign. The Matthew Shepard pendant is featured on the models in our advertising, and in its new promotional poster, one of the models is wearing an 'Erase Hate' T-shirt."

Prior to joining the company, Sanborn held sales and management positions for Fortune 500 companies, including Campbell Soup Co, and Dr. Pepper/Seven Up. A native of Alpena, Mich., Sanborn graduated from the University of Michigan. He now lives in Palos Park, Ill.


facebook twitter pin it del.icio.us stumble upon digg google +1 reddit email




Windy City Media Group does not approve or necessarily agree with the views posted below.
Please do not post letters to the editor here. Please also be civil in your dialogue.
If you need to be mean, just know that the longer you stay on this page, the more you help us.


  ARTICLES YOU MIGHT LIKE

Chef Art Smith, artist Jesus Salgueiro talk parenting, activism 2015-09-02
BOOKS Uncovering the past: Emily Bingham is 'Irrepressible' 2015-09-02
Feminist book group turns 40 2015-09-02
Together for 29 years, Hill and Jones leaving Chicago for Santa Fe 2015-08-26
In the Life: Kevin Lee 2015-08-26
In the Life: Rich Saucedo 2015-08-19
Trikone-Chicago: A safe haven for LGBTQ South Asians 2015-08-18
In the Life: Kelly Lauren 2015-08-12
London-based twins give networking an LGBT twist 2015-08-11
United Way of Chicago launches LGBT affinity group 2015-08-05
Company launches LGBT-focused greeting cards 2015-08-05
Cell-phone company plans to benefit the LGBT community 2015-08-05
W.W. Grainger earns perfect HRC CEI score right out of the gate 2015-08-04
Local 'Masterchef' talent on clothes, Creole roots 2015-08-04
Chicagoan launches wine-purification product 2015-07-31
AIA exec Zurich Esposito living out childhood dream 2015-07-29
Hobby baker starts United Nations of Sugar Art collaborative 2015-07-28
The new era of ALMA: Association of Latino/as Motivating Action 2015-07-22
In the Life: Britta Larson 2015-07-22
Leo Burnett counts diversity, inclusion as strongest assets 2015-07-21
In the LIFE Cody Domino 2015-07-15
In the Life: Ashley Perrin 2015-07-01
Gay United Airlines pilots on their careers, life outside of work 2015-06-24
In the Life: Sage Celimene-Rowell 2015-06-24
BUSINESS Gay Chicagoan opens Wrigleyville hairstyling facility 2015-06-24
Event company aims to shatter stereotypes on Pride Weekend 2015-06-24
Video game represents LGBTQIA community 2015-06-23
Louis (LC) Johnson IV talks Currency jewelry, other endeavors 2015-06-23
Chicagoan is a proud Pezhead 2015-06-23
Boeing soars when it comes to diversity, inclusion effort 2015-06-23
In the Life: James Craig 2015-06-17
Sonoma to host LGBT business expo 2015-06-16
epoch.floral: A blooming business 2015-06-09
New Town Alano Club survives to aid LGBTs in recovery 2015-06-03
In the Life: Martin Luna 2015-06-03
In the Life: Mack Savage 2015-05-27
Starwood shows strong support for LGBT rights 2015-05-26
Gay-owned barber shop opens in Uptown 2015-05-26
Chicago couple builds arts-enpowerment program for girls 2015-05-20
In the LIFE Luis Tipantasig 2015-05-20
 



Copyright © 2015 Windy City Media Group. All rights reserved.
Reprint by permission only. PDFs for back issues are downloadable from
our online archives. Single copies of back issues in print form are
available for $4 per issue, older than one month for $6 if available,
by check to the mailing address listed below.

Return postage must accompany all manuscripts, drawings, and
photographs submitted if they are to be returned, and no
responsibility may be assumed for unsolicited materials.
All rights to letters, art and photos sent to Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago
Gay and Lesbian News and Feature Publication) will be treated
as unconditionally assigned for publication purposes and as such,
subject to editing and comment. The opinions expressed by the
columnists, cartoonists, letter writers, and commentators are
their own and do not necessarily reflect the position of Nightspots
(Chicago GLBT Nightlife News) and Windy City Times (a Chicago Gay,
Lesbian, Bisexual and Transegender News and Feature Publication).

The appearance of a name, image or photo of a person or group in
Nightspots (Chicago GLBT Nightlife News) and Windy City Times
(a Chicago Gay, Lesbian, Bisexual and Transgender News and Feature
Publication) does not indicate the sexual orientation of such
individuals or groups. While we encourage readers to support the
advertisers who make this newspaper possible, Nightspots (Chicago
GLBT Nightlife News) and Windy City Times (a Chicago Gay, Lesbian
News and Feature Publication) cannot accept responsibility for
any advertising claims or promotions.

 

 

 

TRENDINGBREAKINGPHOTOS

Sponsor
Sponsor
Sponsor
Sponsor
Sponsor


 



Sponsor

About WCMG Publications News Index  Entertainment Features Bars & Clubs Calendar Videos Advertisers OUT! Guide    Marriage



About WCMG      Contact Us      Online Front  Page      Windy City  Times      Nightspots      OUT! Guide     
Identity      BLACKlines      En La Vida      Archives      Subscriptions      Distribution      Windy City Queercast     
Queercast Archives      Advertising  Rates      Deadlines      Advanced Search     
Press  Releases      Event Photos      Join WCMG  Email List      Email Blast     
Upcoming Events      Todays Events      Ongoing Events      Post an Event      Bar Guide      Community Groups      In Memoriam      Outguide Categories      Outguide Advertisers      Search Outguide      Travel      Dining Out      Blogs      Spotlight  Video     
Classifieds      Real Estate      Place a  Classified     

Windy City Media Group produces Windy City Queercast, & publishes Windy City Times,
The Weekly Voice of the Gay, Lesbian, Bisexual and Trans Community,
Nightspots, Out! Resource Guide, and Identity.
5315 N. Clark St. #192, Chicago, IL 60640-2113 • PH (773) 871-7610 • FAX (773) 871-7609.